Studio Noir

Challenge

Studio Noir was known for exceptional work but had a generic logo and inconsistent visual presence across their portfolio site, social media, and printed materials.

Solution

We designed a bespoke wordmark rooted in film photography aesthetics — negative space, stark contrast, and a custom serif typeface. Every touchpoint from business cards to the website was rebuilt around this core identity.

Results

Within three months of launch, Studio Noir secured two editorial commissions for international fashion magazines and saw a 180% increase in premium booking enquiries.