hello@studioblack.com
Market Pro
B2B SaaS campaign
Client
Market Pro SaaS
Category
Campaign
Year
2023
Services
Project Overview
Multi-channel digital campaign for a B2B analytics platform that drove qualified leads through targeted content and paid strategy.
Challenge
Market Pro had a strong product but struggled to differentiate in a crowded B2B analytics space. Their existing campaigns produced impressions but not qualified pipeline.
Solution
We repositioned their messaging around outcomes rather than features, built a content engine of case studies and data reports, and ran targeted LinkedIn and Google campaigns to decision-makers.
Results
The campaign generated 1,200 qualified leads in 90 days, cut cost-per-acquisition by 45%, and directly contributed to $2.4M in new ARR.
1,200
Qualified Leads
-45%
Cost Per Acquisition
$2.4M
New ARR
Next Project
Horizon
Architect firm website