FORM

Challenge

FORM launched with beautiful products but no coherent brand identity. Their visual presentation was inconsistent across trade shows, their website, and retail partnerships.

Solution

We built a complete brand system inspired by Nordic minimalism — a geometric wordmark, a warm neutral palette, bespoke photography guidelines, and a 60-page brand book for internal and partner use.

Results

FORM launched at Milan Design Week with their new identity to critical acclaim, secured three new retail partnerships, and grew wholesale revenue by 85% in the following year.